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 “It’s like drinking from a fire hose!” “I’m busier than a one-armed paper-hanger!” “How do I cut through all the noise?”
Do phrases like these describe the challenges your B2B sales organization faces? Today, many sales professionals struggle under an avalanche of data about prospects, customers and markets. Yet instead of making their jobs easier, the sheer volume of this data threatens to overwhelm them.
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 Web conferencing is now a mission-critical business tool for small and midsized firms. That's why more SMBs are taking a long, hard look at their current providers and asking whether they're really up to the task.
This white paper will help IT decision-makers at midsized firms make informed decisions when selecting a business-class Web conferencing platform, and show them how to evaluate potential conferencing solutions. Learn what distinguishes top-tier solutions in terms of security, management and administrative features, and service and support – and get detailed guidance on which questions to ask your next provider.
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Download Now »
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 Learn the foundational steps your company can take to set up a functional and cost-effective lead scoring strategy, including:
- Understanding the fundamentals of lead scoring
- Learning how to identify the traits that define your ideal sales prospects
- Building a system that will grow with your organization over time
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 Learn the six foundational steps your company can take to set up a successful lead nurturing program, including:
- Designing a basic lead nurturing program
- Learning how to refine and expand your program
- Measuring the progress of your lead nurturing program
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Learn the foundational steps your company can take to set up a functional and cost-effective lead scoring strategy, including:
- Understanding the fundamentals of lead scoring
- Learning how to identify the traits that define your ideal sales prospects
- Building a system that will grow with your organization over time
Download Brief Here. |
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For B2B Marketers with long, complex sales cycles, conversion typically means getting a visitor to fill out a form in exchange for something of value: a white paper, a demo or a free consultation. Marketers are challenged to demonstrate their value proposition in a very limited time window. Download this white paper to learn more about the distinct segments of prospects interacting with your landing pages, as well as tips enhance the conversion quality and quantity.
Download White Paper. |
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4 Steps For Getting Ready
E-marketing tools and tactics have made B2B marketers much more effective at generating leads and building their contact database, but the bar continues to be raised as buying behavior evolves and social media channels become mainstream. In order to connect with B2B buyers in 2012, marketing has to expand beyond thinking about contacts. Gathering email IDs may help to track behaviors such as white paper downloads and webinar registrations, but that approach is missing the vital link of integrating social intelligence into the demand generation strategy. This white paper offers insights from industry experts, as well as case study examples from companies that have successfully made the switch from focusing on contacts to delivering a personalized message to the right person at the right time.
Download now!
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Read more...
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This new white paper was authored by David Raab and is offered to DG Report readers by SalesFUSION, a leading provider of marketing software integrated to CRM.
Download Today. |
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